Target And Position
Target audience: Teenagers/Young people
· Image
· Slogan
· Colors and design
Position “in”: The slogan is referred about visiting the place without comparing and it makes emphasis in the sun to give an idea to the costumer about the weather.
Position “against”: The slogan can be attacking or comparing this place to another where the weather is not too good, depending on the point of view
· Image
· Slogan
· Colors and design
Position “in”: The slogan is referred about visiting the place without comparing and it makes emphasis in the sun to give an idea to the costumer about the weather.
Position “against”: The slogan can be attacking or comparing this place to another where the weather is not too good, depending on the point of view
